Running a travel agency can be extremely demanding, but also very lucrative. However, there are too many travel agencies out there, so it’s not easy to get customers due to the tight competition. Luckily, there are many tactics that you can implement in order to extend your reach and attract more people.
If you are running a travel agency, and are still a so called rookie entrepreneur, then make sure you check out the following article. We will discuss what you can do to make your agency better, how to attract new customers, how to stay ahead of your competition, and some necessities that you should have in the first place. Here are some useful tips for running a travel agency.
Become a Specialist
One of the best ways to stay ahead of your competition is to become a specialist. If you just offer common or average travelling packages, you will not stand out from the crowd, which means you basically want to target anyone who wants to travel. However, when people make vacation plans, they are interested in specific destinations, and they look for a provider that has a best offer for that particular destination.
By picking one country as your agency’s specialty, you specifically target a group of people who want to go there. So, you can pick one destination for the summer and one destination for winter. You can still offer your average travelling packages, but focus on advertising one destination.
Personalize Your Offers
Your potential travelers want to know that you care about them and that you appreciate their loyalty. So, if you want to keep your customers, you need to show them how you care about them. If you have customers with children, make sure you give them an offer with a hotel that is near an amusement park, or if you clients are a young couple, you can place them near some cool night clubs. Basically, you should show them that you care about their needs and that you want them to have a good stay.
Focus On Selling a Better Experience
When you are presenting your packages, one way of increasing the number of sales is by selling experiences in addition to exotic locations. One way to offer better experiences is to use the previous example and make personalized offers.
But also, you can make arrangements by organizing tours when there is a special event taking place at that particular location, like a concert or some rare natural occurrence. By focusing on offering a better experience, you can outperform your competition and lure in more potential travelers.
Use Sophisticated Software
Another thing that can truly help you out in your business endeavors is travel agency software. You can use it to optimize your workflow, and crunch some numbers in order to find optimal solutions for your clients. Of course, there are many different travel agency software solutions, and not all of them are the same.
You’ll need to go through a few user reviews and check out their experience with a particular tool so that you can find the one that will be the right choice for your agency. You can visit a website called CrowdReviews.com and check out their reviews for travel agency software. The reviews are quite reliable so you can’t go wrong with this approach.
Ask For Customer Feedback
In order to make meaningful improvements, you’ll need to find out what your customers didn’t like or what they expected, but you failed to deliver. So, after they come back, ask them to tell you if everything is alright, or if they want to report something, and whether the destination was everything they wanted it to be.
Remember to ask for their suggestions, if there was something they wanted to see, but it wasn’t included in your tour, etc. Then, you can analyze the feedback notes and come up with an improved program for the following year. Also, you can exclude something from your package if you see that visitors aren’t particularly hyped about it.
Create a Quality Website
As you already know, in order to be noticed in the first place, you’ll need to have a website as an online representation of your agency. It’s very important that you do not do a sloppy job and that your site actually looks good. You’ll also need to optimize that website so that Google can index it properly and potential clients can discover it with ease.
So, pick a WordPress site, and pick a theme that is suitable for your agency. Seek out a quality web hosting service as well, to make sure your website is functioning properly and that it loads fast. Also, it would be ideal if you’d allow your clients to book a trip via your website. You can upload videos and infographics related to traveling or for planning vacation trips, since it is a content that your users will find useful.
Furthermore, it is a type of content that you can use to rank better, and to have quality optimization on your site. So, do some research on how to create quality content, make sure you do not overuse keywords or keyword phrases, and that you include topics that are relevant to your niche.
Social Media Presence
Another good way to reach out to your potential clients is to be active on social media. You need to create a page that represents your agency, and you can use it to post pictures of the exotic locations your agency covers, and you can use them to inform the users of the potential events that will take place, etc.
Also, a lot of users might contact you in your inbox to find out what you are offering, so make sure you are constantly active online and that you have a good response rate. Even though it is not possible to measure the exact impact of social media on your business, a lot of business owners still use this approach.
A lot of people are active on social networks, so ignoring this option is like ignoring potential revenue, which is quite unwise. You can create an account on Facebook, Instagram and Twitter, since you can easily promote your offers there. These are networks with an extremely high number of users.
Start Up a Travelling Blog
If you want to have more active users, and to allow your clients to share their experiences, you can introduce a blog feature on your site. This will grant you a lot of positive points in terms of SEO, since you can post your content there as well. It’s also a perfect way to stay in touch with your users, and to allow them to express their opinion.
You can even create client incentive programs; for example, if someone is an active blogger, he or she can get a discount, so you can have quality content and frequent users, which will do you a lot of good on the long run.
However, if you do this, you should give them writing guides and instructions, in order to have high quality posts that are optimized to serve the purpose of better ranking. So, if you want to add a good and useful feature, definitely go with a blog.
Make Useful Partnerships
Finally, you can make some partnerships to tap into the full financial potential of your agency. So, since you are going to make special offers for one or two locations, you can partner up with some club owners there and promise that you will deliver customers during the summer, if they are willing to give you a discount.
These do not have to be clubs; you can partner up with museum owners, or aqua park or zoo owners, basically anything that is a tourist attraction that you would like to include in your offer at a special discount. This will be mutually beneficial, so there is no reason not to do it. All you need to do is find out how to contact certain people and negotiate the terms.
As you can see, it’s not really difficult or demanding to introduce these meaningful features. By following these tips, you can expand your customer base, you can add something special to your agency that other competitors do not offer, and you can easily stay in touch with your audience. In other words, follow these tips and your agency will perform just fine, and it will form a good base for further growth.